Marketing for Luxury Automotive Brands
Showroom footage that sells the car before anyone walks in. We produce video and run campaigns for dealerships and automotive brands – measured in test drives, not impressions.
What one film did for a dealership
How a shoot works
Automotive video production and campaigns
Automotive video production
Cars are shot badly more often than any other product. Wrong hour, wrong angle, wrong format – and a vehicle worth two hundred thousand euros ends up looking like a classified listing. The fixes aren't expensive; they're just rarely planned for.
Why automotive footage fails
Three mistakes repeat everywhere. Shooting at midday, when harsh light kills every reflection on the paintwork. Filming the whole car when the detail is what sells it – the stitching, the wheel, the door line. And cutting for horizontal screens when the buyer is holding a phone. We shoot at the right hour, up close, and vertical by default – then cut the long version from the same material.
You'll recognize this if…
Stock imagery from the manufacturer
The same manufacturer press photos every dealer in the country uses. Nothing in them says it's your showroom, your inventory, or your people. A buyer comparing three dealerships sees the identical image three times and decides on distance.
Inquiries without intent
Forms get filled out by people who will never book a test drive. Your sales team sorts them by hand, and the good ones sit buried among twenty that were never serious. Volume looks fine in the report and costs half a day a week on the floor.
The showroom never appears
Your strongest asset is the room the car sits in – the light, the floor, the way a car looks when it's presented properly. It exists, people walk through it every day, and online it's invisible.
One launch, then silence
A film gets made for a model launch, and then nothing happens for months. By the next launch the footage looks dated, the agency has changed, and the whole production starts from zero instead of building on what's already there.
FORUM Clinic, Cologne
A private surgical clinic in Cologne with a strong reputation offline and nothing to match it online. We rebuilt the positioning, produced a content library on site and put a short funnel behind it. It's not automotive – but it's the clearest proof of what the method does when the product is expensive, the decision is slow and trust decides the sale.
691,441
Views in the first campaign period
4.27%
Funnel conversion rate
€3.97
Cost per application
