Practice marketing for plastic surgery: 1.7 million views for Dr. med. Lars Schumacher
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Customer
Lars Schumacher, MD
Services
Social Media Strategy, Reach Building, Viral Videos
Year
2025
A data-driven content ecosystem for plastic and aesthetic surgery — organic reach that translates into qualified inquiries.
Initial situation
Dr. Schumacher is one of the most renowned specialists in plastic and aesthetic surgery in Stuttgart and Mannheim. Despite his excellent reputation, his expertise was only selectively present online: static posts without storytelling, no scalable funnels, and little measurable lead generation. The goal: more reach, more qualified inquiries — preferably without paid push, purely organic.
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Our Mission
UNITED Digitalagentur developed a data-driven content ecosystem that combines surgical precision with viral TikTok dramaturgy. At its heart: a Reels framework that packages medical education into snack-sized stories and seamlessly transfers them into a conversion funnel — brand-compliant and HWG-sensitive.
Impact
+333% reach per Reel
From around 1,200 views to a constant 4,000–30,400 views per Reel.
1.7 million views with one Reel
A single hero reel became the workhorse of the entire content pipeline.
+1.229% profile views
From 2,800 to 37,200 profile views per month.
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Ready to grow with us?
4,000–30,400
Views per Reel — previously around 1,200.
1.7 million
Views with a single hero reel.
37,200
Profile views per month — previously 2,800.
Ø 3 months
Period of time in which this development originated.
Results
In less than three months, UNITED has measurably accelerated the growth of Dr. Schumacher: the average reach per Reel climbed from around 1,200 views to a consistent 4,000–30,400 views — an increase of approximately 333%. A single hero Reel even broke the 1.7 million views mark, acting as a driving force for the entire content pipeline. In parallel, profile views skyrocketed from 2,800 to 37,200 per month — an increase of 1,229%. The lead funnel filled with dozens of qualified inquiries, laying the foundation for fully booked consultation slots.
The added value
A TikTok video with nearly 2 million organic views — without a single euro of ad spend.
Lars Schumacher, MD
Plastic Surgery, Stuttgart & Mannheim
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