Clinic marketing for a Cologne private clinic: the FORUM Klinik

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Customer

FORUM Clinic

How a specialized clinic in Cologne became a digital showcase project: 691,441 views, 4.27% funnel conversion, and €3.97 per application.

Initial situation

The FORUM Klinik in Cologne's MediaPark is one of the leading addresses for Plastic & Aesthetic Surgery. Despite an excellent medical reputation, its digital presence lagged behind its potential: no consistent brand identity, no conversion-optimized web presence, no scalable funnels, and no system for predictable patient and staff recruitment. The goal was ambitious and clearly formulated — the FORUM Klinik will become the absolute No. 1 for aesthetic medicine in NRW.

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Personal Brand Program

Our Mission

UNITED Digitalagentur developed a holistic growth system: a complete rebranding including a corporate design handbook, a conversion-optimized website, and two parallel growth engines — an organic & trust engine for reach and credibility, and a performance engine consisting of perspective funnels, Meta Ads, and a Superchat AI system for automated follow-up. All brand-compliant, HWG-sensitive (Therapeutic Products Act), and fully data-driven.

How we work

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Results

In the 1st half of 2026, the UNITED system unfolded a measurable impact: 691,441 views (408,891 organic, 282,550 via Meta Ads), 4,900 website visitors with an average session duration of 4 min 25 sec, and 2.4 pages per visit. The HD Liposculpting Funnel achieved a conversion rate of 4.27%, while the Perspective Ads ranked in the top 5% of all campaigns with a lead price of €13.91. Simultaneously, the MFA recruiting campaign generated 34 applications in just 7 days — with €135 in ad spend and a CPL of €3.97 (industry average: €30–80). Conclusion: The marketing system works.

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