Shopify store and corporate design for the sports brand badass bootybuilding
Customer
bbbgym Shopify Store
Services
Corporate Design, Shop Development, Content Shooting, Web Design
Year
2024
Corporate design and e-commerce shop for the sports brand badass bootybuilding – 4.27% conversion rate.
The brand
badass bootybuilding is a sports brand for women focusing on premium gym equipment. The vision: to support gym girls in becoming the strongest and most confident version of themselves – strong and feminine at the same time.
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Corporate Design
We developed a contemporary, Gen Z-specific design with a deliberate contrast between a powerful brand name and a playful product design. The peach motif – inspired by the "booty" emoji – and a sporty, sans-serif font create an identity full of dynamism and strength.
Impact
4.27% conversion rate
Significantly above what shops of this size usually achieve.
90% of traffic via social media
The shop thrives on the community, not on ads.
1 month of implementation
From corporate design to the finished store.
The webshop
We specifically optimized the e-commerce store for mobile devices, as 90% of the traffic comes from social media and viral TikTok videos. Sporty animations, a unique shopping cart design, and intuitive product bundling noticeably improve the shopping experience.
The added value
badass bootybuilding stands for premium gym equipment with a clear attitude – a brand that strengthens and empowers its community.
badass bootybuilding
Fitness & Sports Equipment
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