Patient acquisition with an e-book: The Boob Job Navigator
Customer
The Boob Job Navigator
Program
Personal Brand
Services
Conception, book design, content strategy, TikTok marketing
Year
2023
Plastic surgery education that reads like a magazine: concept, design, and storytelling for an e-book that translates specialized expertise into trust.
The project
Mirie, co-managing director of UNITED, wrote a book about plastic surgery in 2023 – with the provocative title "Der Boob Job Navigator". Together with our team, she conceived and designed the guide, which comprehensively supports women before breast surgery
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The concept
Our creative concept highlights Mirie's expertise, combining practical advice with moving interviews with plastic surgeons and real-life testimonials – creating a guide that both informs and inspires.
Impact
180-page guide
Not a flyer, but a book that truly answers questions.
4 months of research
Before the first page was designed.
3 expert interviews
Plastic surgeons who provide open and honest information.
The design
The e-book reflects Mirie's personal brand: deliberately chosen colors in brown, orange, and pink, as well as an eye-catching, provocative cover image. The layout is playful, consistent, and target group-specific – for an enjoyable reading experience.
The added value
Honesty and the objective transfer of knowledge were the main focus. Real-life experience reports and interactive elements build trust and reader loyalty – so that female readers can ultimately make an informed decision for or against surgery.
The Boob Job Navigator
E-book by Mirie Falkus
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