Influencer Campaign in Fashion Marketing: FAVELA x GNTM Model Lena Lischewski
Customer
FAVELA x Lena Lischewski
Services
Campaign shoot, photography, video production
Year
2023
Campaign shoot with GNTM model Lena Lischewski for the streetwear brand FAVELA Clothing.
The project
In February 2023, we brought together the streetwear brand FAVELA Clothing and GNTM model Lena Lischewski. Favela commissioned UNITED to unite the brand's aesthetics and the model's charisma in perfect harmony in an impressive campaign shoot.
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The photoshoot
In a six-hour photoshoot with Lena Lischewski, we merged the urban aesthetic of Favela with the presence of the model. Through innovative photos and videos, we strengthened the brand's visual identity – with the signature oversized hoodies as a central element.
Impact
216,000 followers
The candidate's reach met the brand's aesthetic.
6-hour shoot
A shoot day that resulted in both the campaign and social content.
February 2023
Implemented right in the middle of the current season.
The Model
Former GNTM contestant Lena Lischewski was the radiant center of attention: standing 1.83 m tall with bright blonde hair, she perfectly embodied the vision of Favela. The shoot took place in the light-flooded Whiteloft of Loftstudio 14c in Düsseldorf.
The added value
The photos were featured on the Favela website and on Instagram, inspiring a wide audience of 216,000 followers – a successful symbiosis of a model agency and a streetwear brand.
Lena Lischewski
Fashion & Streetwear
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